Women+ ERG:
Branding Systems
Identity Design + System Design
The concept of womanhood is broader now than it ever has been.
Resisting centuries of pigeonholing and pressures to conform, women today embrace their diversity, strength, and right to a seat at the table.
This pro-bono project at Madwell, NYC was my attempt to represent women as the multi-faceted and adaptable lot that we are! Using variable typography and a vivid color palette, I strove to create a versatile system ready for expansion across media.
The concept of womanhood is broader now than it ever has been.
Resisting centuries of pigeonholing and pressures to conform, women today embrace their diversity, strength, and right to a seat at the table.
This pro-bono project at Madwell, NYC was my attempt to represent women as the multi-faceted and adaptable lot that we are! Using variable typography and a vivid color palette, I strove to create a versatile system ready for expansion across media.
