Verizon:
Gaming is Going Ultra
Conceptualisation // Art directionTEAM : Madwell, NYC
Creative Director : Ryan Howard, Mauricio Galvan
Associate Creative Director : Devin Kharpetian, Katie Mullins
Copy : George Comatas
Design : Cullen Whitmore, Sukanya Bose
Verizon 5G’s first digital outdoor live video announcing no matter how you game, Verizon is shaking things up with 5G Home.
Creative Director : Ryan Howard, Mauricio Galvan
Associate Creative Director : Devin Kharpetian, Katie Mullins
Copy : George Comatas
Design : Cullen Whitmore, Sukanya Bose
Verizon 5G’s first digital outdoor live video announcing no matter how you game, Verizon is shaking things up with 5G Home.
Women+ ERG:
Branding Systems
Identity Design // System DesignThe concept of womanhood is broader now than it ever has been.
Resisting centuries of pigeonholing and pressures to conform, women today embrace their diversity, strength, and right to a seat at the table.
This pro-bono project at Madwell, NYC was my attempt to represent women as the multi-faceted and adaptable lot that we are! Using variable typography and a vivid color palette, I strove to create a versatile system ready for expansion across media.
Resisting centuries of pigeonholing and pressures to conform, women today embrace their diversity, strength, and right to a seat at the table.
This pro-bono project at Madwell, NYC was my attempt to represent women as the multi-faceted and adaptable lot that we are! Using variable typography and a vivid color palette, I strove to create a versatile system ready for expansion across media.
EqualTwo
Sustainable Streetwear
360 Campaign // Brand Strategy // Art directionTEAM : Sukanya Bose + Shreyans Baid
Is what’s good always right? Equaltwo is a streetwear brand that makes bags and accessories from manufacturing waste in India targeted to millennials ages 21-35.
Trapped in a world of more is more, we believe in making our customer’s feel light and taste the freedom from guilt of buying into fast fashion trends. In collaboration with a Product Designer from India to create a collection of timeless designs, made from 100% recycled felt, cotton and polyester.
So the next time you want to invest in fashion you get to have the best of both worlds!
Is what’s good always right? Equaltwo is a streetwear brand that makes bags and accessories from manufacturing waste in India targeted to millennials ages 21-35.
Trapped in a world of more is more, we believe in making our customer’s feel light and taste the freedom from guilt of buying into fast fashion trends. In collaboration with a Product Designer from India to create a collection of timeless designs, made from 100% recycled felt, cotton and polyester.
So the next time you want to invest in fashion you get to have the best of both worlds!
Our packaging material is made of paper recycled from shredded cloth, sourced from the heartlands of Indian textiles.
36 Days of Type
A Personal ProjectAn Instagram trend of letterform design that I took up last year led to creating this project. The overarching theme I chose was mental health awareness. Through time and interaction, I have realized that people not suffering from mental health issues, often struggle to understand how people with mental health issues feel. So each letter aims to convey some of those emotions along with a short two-line note.
Anxiety. And it is a slippery slope indeed.
Blues Everyday. When mundane tasks become hard to do.
Clarity No More.Finding your way through murky waters, with almost no visibility isn't as fun sometimes.
Drowning Into Infinity.That feeling you wake up with often, where you wish to just kept drowning further and further into infinity.
Emptiness. Laughter that gives you goosebumps on the outside, while filled with a hollow sweep inside.
Friends.Family. Fragility. For everytime you fall, it's them who give their all to pick you up. Always.
Guilt.
The crushing weight of guilt, almost makes you wish for a noose.
Hurt. Never a dull moment when walking on needles is an everyday activity.
Infintely Isolated.
I have always been afraid of the view from the top, you mostly end up all alone.
Jittery Jives. So many things that make you anxious, almost like you have words dancing in your mind.
Karma Kaput. Happens to the best of us, doesn't mean there's no way out.
Locked. Sometimes inside. Sometimes outside.
Magic and Miracle. Hoping for one on most days.
Nightmarish Negativity. The pull of dark spaces after the leap.
Outbursts. Out of the blue. Awaiting one even on the oddest of days.
Stay tuned for more. #WIP.
The Daily Whisper
Sanitary Napkin Repackaging for the Indian MarketMenstruation is a taboo in India. Moreover, when you buy a sanitary napkins packet, it is wrapped in a newspaper or a black bag. This behavior is because of the shame associated with the topic.My idea was to redesign the packaging so that it looks like a newspaper from the outside while also serving a larger purpose. The newspaper print will contain information about sanitary hygiene and helpline numbers for women.
The paper is designed bi-lingual with pictographic instructions at the back to help reach a larger rural audience. If implemented, this could help create a safe space for women to voice their concerns and educate themselves about personal hygiene.
The paper is designed bi-lingual with pictographic instructions at the back to help reach a larger rural audience. If implemented, this could help create a safe space for women to voice their concerns and educate themselves about personal hygiene.
