FTSE Russell
System Design + Brand Refresh
TEAM : Interbrand, NYC
Executive Creative Director : Mike Knaggs
Strategy : Michael Moratta
Client Management: Nicolette Harley
Design : Sukanya Bose, Julia Yu
FTSE Russell, a leading LSEG sub-brand known for indexing and financial advisory, faced a fragmented identity that lacked connection to the refreshed broader London Stock Exchange ecosystem. The challenge was to create a bold, standout identity that also aligned seamlessly with LSEG’s visual system.
We introduced a modular grid to organize complex data with clarity, retained the brand’s circular equity, and used expressive graphics and expandable illustrations to bring depth and flexibility.
Following the initial concept pitches, the chosen direction was developed through to delivery—defining the layout system, color palette, and typography guidelines. A nature-inspired photography style was championed to introduce warmth and contrast to the brand’s analytical core, helping FTSE Russell feel both precise and human.
TEAM : Interbrand, NYC
Executive Creative Director : Mike Knaggs
Strategy : Michael Moratta
Client Management: Nicolette Harley
Design : Sukanya Bose, Julia Yu
FTSE Russell, a leading LSEG sub-brand known for indexing and financial advisory, faced a fragmented identity that lacked connection to the refreshed broader London Stock Exchange ecosystem. The challenge was to create a bold, standout identity that also aligned seamlessly with LSEG’s visual system.
We introduced a modular grid to organize complex data with clarity, retained the brand’s circular equity, and used expressive graphics and expandable illustrations to bring depth and flexibility.
Following the initial concept pitches, the chosen direction was developed through to delivery—defining the layout system, color palette, and typography guidelines. A nature-inspired photography style was championed to introduce warmth and contrast to the brand’s analytical core, helping FTSE Russell feel both precise and human.
